Our devotion to the wild has only deepened as our business has grown. What began as a spontaneous trip to Alaska over 20 years ago, led to Steve stepping up as captain, securing a permit, and eventually acquiring the F/V Ava Jane, with Jenn working as deckhand for eight seasons. Together, they learned firsthand when you invest in a fishery, you invest in the ecosystem that makes the rest possible.

Bristol Bay isn’t just a place to fish. It’s living proof that the wild will thrive, that stewardship matters, and that some places are worth far more than the copper buried beneath them. Conservation isn’t just driven by passion, it’s shaped by economics. That’s why Wild for Salmon gives back to Bristol Bay year after year. Thanks to our loyal customers, we’ve donated over $240,000 to protect the waters we fish and the planet we call home. Your support has made a lasting impact in the fight against destructive projects like Pebble Mine, and after twenty years, we’re just getting started.